Discounts explained
Every way your club can give a member a lower price, which one wins when more than one applies, and what the member sees.
Dyno has five ways to charge a member less than the plan price. Three you give to one person, two apply on their own to anyone who qualifies. A purchase only ever gets one of them, so it is worth knowing which one wins.
The five kinds
- Promo code: a code anyone can type in at checkout. See Promo codes.
- Invite discount: a price you agree with one person when you invite them. See Discounts on invites.
- Member discount: a lower price you give a named member who is already here. The Discounts tab.
- Family Discount: an automatic rule that discounts a family's additional members. The Rules tab.
- Age Discount: an automatic rule that discounts anyone inside an age band. The Rules tab.
Give one member a lower price
- Open Discounts and stay on the Discounts tab.
- Click New Discount.
- Search for the member and click them. Add as many recipients as you want.
- Under Discount, enter Percent off, and a Signup fee override if you want one. Leave the override blank to use the plan's fee, or set it to 0 to waive it.
- Under Duration & Validity, choose Duration: Once, Repeating with a number of months, or Forever. Set Starts at and Expires at if the offer is time limited.
- Under Scope, restrict it to one Membership, or leave it on any membership in this club.
- Click the create button.
A member discount is a percentage. There is no fixed-amount option here. If you need to take a set amount off, use a promo code or a rule.
Set up the Family Discount
One rule per club. It prices a family's additional members automatically, on any membership at the club.
- Open Discounts and choose the Rules tab.
- Click New Rule and choose the Family Discount preset.
- Choose Who counts as a family member: Children only counts just the children an adult pays for, so a parent who trains does not make their first child the second member. Whole family counts the adults too.
- Choose a Discount type: Percentage off, Fixed amount off, or Flat rate they pay.
- Enter the value. A flat rate is the price they pay whatever their membership normally costs, so a £20 rate charges £20 on a £30 membership and on a £35 one. Memberships already cheaper than the rate are left alone.
- Set Applies from child # or Applies from family member #. 2 means everyone after the first, 1 means everyone including the first.
- Save the rule.
Use Flat rate they pay whenever your published offer is a price ("every extra child pays £20"). Using Fixed amount off for that only works while every membership costs the same.
Who counts, and in what order
- Rank is fixed when someone enrols, and is set by the order people joined, not by age or membership.
- Only memberships someone signed up for count. A comp membership you granted never makes someone the first member.
- A member with a cancellation already scheduled stops counting.
- A Direct Debit membership counts from the moment it is set up, before the first collection settles, so a family signing two people up in one sitting still gets the rate on the second.
- Changing the rule never re-prices anyone. Everyone already enrolled keeps the price they joined at.
Adults who are not a parent and child
Two adults are only one family once you link them.
- Open Members and click one of them.
- In the Family panel, click Link an adult and choose the other.
Linking changes prices only, and only from their next sign-up: memberships they already hold keep the price they joined at. It grants no access, and linked members cannot see each other's accounts. It only changes anyone's price when the rule is set to Whole family.
Set up an Age Discount
Many per club, unlike the Family Discount.
- Open Discounts, choose the Rules tab and click New Rule.
- Choose the Age Discount preset.
- Enter a Name. It is for your records, and members never see it.
- Set Minimum age, Maximum age, or both. At least one end is required.
- Choose Applies to: every membership at the club, or one.
- Choose a Discount type and enter the value, the same three options as the Family Discount.
- Tick the box to waive the joining fee as well, if you want to.
- Save the rule.
It is applied when someone joins. Anyone already enrolled keeps the price they have, and nobody is re-priced on a birthday.
Which discount wins
A purchase gets one discount. They never stack. Dyno works it out in this order:
- The member's own discount, whether you assigned it or it came with their invite. If they have one, it is used.
- Your club's rules otherwise. If both the Family Discount and an Age Discount fit the same person, the one that costs the member less over 12 months is used. If they are worth the same, the Family Discount is used.
- A guardian's unused invite discount otherwise, when a parent is buying for a child who has no discount of their own.
Then, if the member types a promo code, the code is compared against whatever the steps above produced and the cheaper of the two over 12 months is applied. A tie goes to the promo code, because that is the one the member asked for.
That comparison is why a member can type a valid code and see no change: their automatic discount was already better, and they keep it.
What the discount applies to
- The recurring price, every time it is charged, for as long as the discount lasts.
- The joining fee. A percentage discount comes off the signup fee too, and there is no way to keep the fee at full price while discounting the membership. Use a Signup fee override, or a joining-fee-only promo code, when you want to control the fee separately.
What the member sees
- On the membership list in the app, the discounted price, with a percentage badge next to the membership when the offer is a percentage.
- On the confirm screen, the discounted price in Billing Summary, so the figure they agree to is the figure they pay.
- For a promo code only, a note saying when it ends: "Applies to your first payment." or "Applies for your first 3 months."
An automatic discount carries no explanation on screen. The member sees a lower price and nothing telling them why, so say so when you set one up.
What happens on renewal
- Once: the discount covers the first payment, then the price returns to normal.
- Repeating: it covers that many months from the start, then the price returns to normal.
- Forever, and every Family or Age Discount: it applies for as long as the member stays on that membership.